SEO Team Leader – Sports Betting / Affiliate

Job Description

About the role : 

North Star Network is a fast-growing international media group at the crossroads of sports and gaming. Our goal? To dominate SERPs with top-tier content that engages, informs, and converts.

We’re seeking a SEO Team Lead to elevate our websites across Asia, English-speaking Africa, and Europe. With a passionate SEO team based in Lille, Paris, and remote locations worldwide, you'll thrive in a competitive, fast-paced environment.

If you live for rankings and love the challenge of competitive SERPs, this is your chance to make an impact on a large portfolio of markets: India, Nigeria, Eastern Europe, …

Your Mission:

Own the top spots on Google. As a SEO Team Leader you’ll analyze performance, spot growth opportunities, and execute winning strategies. You won’t be just another cog—you’ll be a key player driving real results.

As our SEO Team Leader you will

• SEO Strategy & Execution: Develop and execute a data-driven SEO strategy that covers technical, content, and link-building aspects.

• Technical SEO Mastery: Conduct in-depth audits, optimize site structure, improve crawlability, enhance Core Web Vitals, and implement schema markup.

• Content Strategy & Optimization: Collaborate with content teams to provide strategic SEO support, including keyword research, metadata recommendations, and optimization guidance, ensuring every article is SEO-optimized and primed to rank.

• Link Building & Authority Growth: Develop and oversee a high-quality link-building strategy to boost domain authority and ranking positions.

• Performance Monitoring: Track, analyze, and interpret key SEO performance metrics daily, providing insightful reports on a weekly and monthly basis to drive continuous improvements.

  Competitive Analysis: Analyze competitors, and stay ahead of SEO trends to maintain a competitive edge. Collaboration & Innovation: Work alongside a skilled team of SEOs, content writers, and developers to execute high-impact strategies.

Your profile should include :

Fluent in English (reading, writing, speaking) / Russian is a plus
✅ 4+ years of in-house SEO experience, ideally in competitive SERPs
✅ A proven track record of ranking and growing organic traffic
✅ Expertise in SEO tools (Google Search Console, Ahrefs, Semrush, Screaming Frog, log analysis, etc.)
✅ Strong proficiency in Excel/Google Sheets for SEO analysis
✅ A results-driven mindset with a strong sense of ownership
✅ Ability to work independently and as part of a remote team

✅ Management skills

✅ Previous SEO experience in an iGaming company is a plus

What we offer : 

🔥 Work with an elite team of professionals passionate about ranking #1.
🌎 Remote-first culture – work from anywhere!
📈 Career growth – we invest in our team’s learning and development.
💰 Competitive salary – based on experience and skills, with a discretionary performance-based bonus tied to both company and individual achievements.

🎯 Real impact – see your strategies turn into top rankings and massive traffic growth.

If you’re ready to own the SERPs and join a team that’s redefining SEO in the gaming and sports industry, we want to hear from you!

Apply now through LinkedIn or send your CV directly to [email protected].
Let’s build something great together!

About us :

North Star Network hosts sports fan communities across the world. We run sports media in over 30 countries, helping bettors make informed choices about their wagers and where to place them.

Our portfolio of websites cover football, cricket, boxing, MMA, e-sports, basketball and more. And to put that into numbers, the NSN has:

• 50+ websites
• Covering 40+ markets
• +80 employees & +300 freelancers