Head of Content – Sports Betting Affiliation

Job Description

About the role : 

North Star Network is looking for a Head of Content – Sports Betting Affiliation to lead and support our content teams across multiple markets. Reporting directly to our COO, this pivotal role will drive the overall content strategy, team expansion, and continuous optimisation of our platform.

As our Head of Content you will

• Lead content teams, overseeing multiple GEOs.
• Take ownership of the content strategy and collaborate with teams to define seasonal OKRs.
• Drive the automation of content production and implement streamlined processes to enhance efficiency and scalability across content operations. 
• Drive our team expansion by actively shaping and participating in the hiring process and supporting hiring managers.
• Optimise content workflow, ensuring team satisfaction and readiness to address high-priority fixes whilst developing an industry-leading velocity in content production.
• Collaborate closely with the on-page SEO team to empower your content teams to gradually take on more and more SEO discovery and optimisation themselves.
• Built and set best practises for Content Teams across the BUs.

Your profile should include :

• At least 3-5 years of experience in a managerial or leadership position, where you were responsible for leading teams, managing content strategies, and collaborating with cross-functional departments like SEO, marketing, and design.
• 5-10 years experience in content creation and editorial skills with a focus on SEO and a good understanding of user focused copy and persuasion tactics.
• Experience with content automation and AI tools to streamlines workflows and scale content without sacrificing quality.
• Performance-focused, commercially savvy, and data-driven, with a track record of delivering impactful results (e.g., traffic, conversions, FTD, revenue).
• Excellent prioritisation skills, viewing tasks with an ROI lens and demonstrating the ability to measure, learn, and iterate for growth.
• A keen eye for studying competitors and benchmarking against best-in-class content in the industry.
• Ability to keep up with the fast-evolving landscape of both the iGaming industry and the content marketing field.
• Experience within the iGaming industry or affiliate marketing, particularly with a deep understanding of casino, sportsbook, poker, or bingo content.

It would also be great, but not essential, if you had:

• Experience uploading content across multiple CMSes

What we offer : 

• Remote work environment
• Competitive salaries depending on your level of seniority in the role
• Dynamic and forward thinking company 

About us :

North Star Network hosts sports fan communities across the world. We run sports media in over 30 countries, helping bettors make informed choices about their wagers and where to place them.

Our portfolio of websites cover football, cricket, boxing, MMA, e-sports, basketball and more. And to put that into numbers, the NSN has:

• 50+ websites
• Covering 40+ markets
• +80 employees & +300 freelancers