Senior SEO specialist

Job Description

North Star Network is a media company, operating in the international gaming and sports industry. To strengthen our team of 55 people, we are looking for a passionate senior SEO specialist join us!

You will be joining an SEO team of 10+ people, based in Lille, Paris and Remote.

Our portfolio of websites (football, boxing, mma, e-sports…) in figures :

  • 50+ websites

  • 30M+ monthly page views (mainly organic traffic, some discover, and quite a few other sources)

  • 40+ markets

🎯 Missions :

  • Roadmaps : creation, implementation and monitoring of an SEO roadmap : you understand the business priorities and know how to identify all the SEO projects needed for your market, create a time-bound SEO roadmap (with the market manager) and deliver it.

  • SEO Audits (technical) :

  • broken links (5xx, 4xx, 3xx) and identification of patterns, depth levels, orphan pages, canonicals, internal linking (creation/implementation of silos), structured data, hreflangs, duplicate…

  • log analysis (performance, response codes, crawl volume, crawl budget optimisation, etc.), page indexing.

  • SEO Audits (semantic) : You know how to identify the main semantic optimisation levers on the site's top pages but also how to optimize the templating of our content: you know how to analyze our current content briefs and are able to propose optimisations.

  • You know how to carry out keyword studies, cluster them and propose site structures.

  • You know how to identify all the content gaps thanks to our tools (ahrefs, Semrush, GSC) and how to monitor the competition.

  • You will be required to work on media sites, with a large share of visibility in Top stories (if you know this subject and have already worked on E-A-T issues, this is a real advantage).

  • Audits SEO (popularité) : analysis of the competition & creation of netlinking plans. Ratio of homepage/internal links, types of anchors (optimised, semi-optimised, url…). Our Netlinking Manager will contact potential partners and deliver the most qualitative links possible.

To achieve your goals as a senior SEO project manager, you will have :

  • a team of SEO specialists (+10 members: Team leaders, SEO project managers, on-site SEO team)

  • a Tech team of 12 people

  • access to the main SEO tools (ahrefs, Semrush, Screaming Frog, Seolyzer)

  • true autonomy: you are allowed to organise your daily life as you wish

  • an environment conducive to r&d


📝 Votre profil :

  • 5+ years as an SEO (in 100% SEO positions), preferably having worked inhouse, with concrete results to show for it.

  • Proficient with SEO tools (ahrefs, screaming frog, log analysis tools) and Excel (V-search, pivot table…)

  • Experience on competitive SERPs (finance, comparators, betting & gaming, etc.)

What we expect from you :

  • You are proactive and reactive: SEO at North Star requires adaptability and flexibility to complete projects.

  • Rigorous organisation

  • Good communication skills

  • Professional English

Statut :

  • Permanent contract (CDI)

  • Salary (fixed + variable) : From 45K€.

  • Incentive scheme

  • Swile (meal tickets)

  • Holiday bonus

  • Mutual insurance

Bureaux : Lille, Levallois-Perret, Remote 🌏



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