IGaming Sports Betting Writer – Nigerian and South African Markets

Job Description

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

Our mission is to turn passion for sports into trusted information, data-driven insights and responsible betting guidance.

We are a multicultural and international company, bringing together professionals from more than 20 nationalities — all united by a shared passion for sports, technology and storytelling.

Our 50+ in-house experts and 200+ freelancers collaborate across Europe, Africa, and the Americas to deliver engaging and responsible content to millions of fans.

Our Brands

Our portfolio includes some of the most respected names in global sports and iGaming media:

Soccernet.ng AfrikFoot — among many others.

Together, our brands reach over 30 million fans every month across 40+ markets, delivering localized content in multiple languages.

Each reflects NSN’s commitment to quality journalism, cultural diversity, and global reach.

Growth & Partnerships

At NSN, we grow through collaboration, curiosity, and innovation.

We expand our network through strategic acquisitions and media partnerships, working with hundreds of publishers and creators around the world.

Our inclusive and forward-thinking approach — built on trust, transparency, and shared success — has made North Star Network a trusted leader in sports and betting media.

About the Role

We are looking for a Sports Betting Writer to lead our content for our Emerging Markets business unit.

This role is perfect for a seasoned IGaming content writer with a deep understanding of sports betting trends in Nigeria and South Africa.

You will collaborate closely with content, marketing and SEO teams and create sports content tailored to Nigerian and South African audiences.

Key Responsibilities

• Write high quality, SEO -friendly articles related to
  • sports betting (guides, how to-)
  • sports betting sites (promo code, review, best-of)
• Localise content for the Nigerian or South African audience
• Optimise meta data, internal links , all text and readability

What We’re Looking For

• Proven experience in IGaming writing (please provide samples)
• Deep knowledge of betting needs NG or ZA
• Solid experience with WordPress CMS (basic HTML a plus)
• SEO Knowledge
• Reliability, attention to detail and ability to meet deadlines
• AI knowledge (nice to have)

What We Offer

• Work on some of our most exciting and high-traffic platforms, including https://soccernet.ng/, and https://www.afrik-foot.com/, reaching millions of sports fans and bettors worldwide

• 100% remote possible
• Join a dynamic, multicultural team passionate about sports and digital media.
• Career development opportunities in a fast-growing global company.
• A culture of autonomy, ownership, and innovation.

Ready to Join Us?

If you’re passionate about sports, content, and iGaming and you thrive in a fast-paced, international environment, we want to hear from you.

Apply now and help shape the voice of NSN’s Nigerian and South African sports betting audience!