iGaming Product Owner – Casino Affiliate

Job Description

About the role : 

NorthStar is seeking a strategic Product Owner to drive the growth and excellence of our casino-affiliate portfolio. You will work closely with the Head of Product & the BU team to design, prioritise, and launch features that boost user engagement and affiliate revenue.

As our Product Owner you will

• Define, prioritize and manage the product backlog for all casino affiliate properties.

• Collaborate daily with the Head of Product

• Partner with SEO and content teams to drive organic growth of casino pages.

• Collaborate with UX/UI, Head of Product & BU team to refine requirements and deliver high-impact features.

• Analyze traffic and conversion data; run A/B tests to validate hypotheses and optimize funnels.

• Monitor KPIs—session duration, click-through rate, conversion, and report to stakeholders.

• Be part of sprint planning, demos and retrospectives, driving continuous improvement and clear stakeholder communication.

Your profile should include :

• 3+ years of hands-on Product Ownership within a casino-affiliate or SEO driven IGaming business.

• Strong grasp of affiliate SEO fundamentals – keyword intent, content templates, interlinking and conversation flow.

• Hands-on with Agile tools (Asana/Notion) and prioritisation frameworks or similar.

• Strong analytical skills; comfortable with Lookerstudio or similar BI tools.

• Excellent verbal/written communication in English.

• Demonstrated success growing FTDs and SEO traffic for affiliate sites.

• Knowledge of casino bonus types, game monetization and regulatory considerations.

What we offer : 

Remote-first culture – work from anywhere!
Career growth – we invest in our team’s learning and development.

About us :

North Star Network hosts sports fan communities across the world. We run sports media in over 30 countries, helping bettors make informed choices about their wagers and where to place them.

Our portfolio of websites cover football, cricket, boxing, MMA, e-sports, basketball and more. And to put that into numbers, the NSN has:

• 50+ websites
• Covering 40+ markets
• +80 employees & +300 freelancers