Head of Social Media – International Sports Portfolio

Job Description

About the role :

We are looking for an experienced head of social media to take responsibility for developing a social voice and personality across a diverse range of sports assets.

As our Head of Social Media you will:

• Develop and oversee impactful organic social media strategies for a portfolio of international sports sites across a range of social handles/channels

• Lead a team of social media specialists, establishing culture of creativity and collaboration, underpinned with data-driven decision making

• Develop specific brand-by-brand tone of voice and personality per brand asset, reflecting central asset core niche and identity

• Cultivate social media communities across non-traditional-media handles (e.g. Whatsapp, Telegram, Reddit)

• Define ideal production rhythm and workflow to increase social voice and drive traffic to sites

• Establish, monitor, evaluate KPIs to measure campaign impact and success

• Assessment and introduction of online tools to support social production

Your profile should include :

• Extensive track record in social media, with a specialism in sports

• Experience with handling a variety of brand assets across diverse social media handles

• Clear understanding of the relationship between social media and website traffic

• Background in managing international social media teams, demonstrating seniority, leadership skills and management capacity

• Up-to-date knowledge of where and how sports fans consume their media/editorial content in 2025

• Able to understand, transmit, execute the marriage of rich, authentic social content and engaging, targeted execution

• Professional fluency in English, another language – particularly Portuguese, Spanish and / or French) would be a bonus

• Knowledge of leveraging social handles to build communities of sports-mad fans connected with our relevant niches/site identities.

KPIs / Objectives

• Referral traffic to websites via social media

• Overall reach/engagement of social handles

• Overall clout/followers across social handles

• Brand development, development of personality/character

• Community building

What we offer : 

• Fully remote work environment

• Integration onto a young and dynamic team

• Career advancement opportunities

• Competitive salaries depending on your level of seniority in the role

• Dynamic and forward thinking company, where hard work, autonomy and ownership are part of the core values

About us :

North Star Network hosts sports fan communities across the world. We run sports media in over 30 countries, helping bettors make informed choices about their wagers and where to place them.

Our portfolio of websites cover football, cricket, boxing, MMA, e-sports, basketball and more. And to put that into numbers, the NSN has:

• 50+ websites
• Covering 40+ markets
• +80 employees & +300 freelancers

If you think you have the right skills, experience and attitude for this job, don’t hesitate to hit the apply button and we will be in touch!