French Content Writer – Western Europe Business Unit

Job Description

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.

We’re a multicultural, fully remote company uniting over 50 in-house experts and 200+ freelancers from more than 20 nationalities across Europe, Africa, and the Americas.

About the Role

We’re on the lookout for a Content Writer to create engaging, accurate, and SEO-optimized content for our sports and iGaming – Western Europe Business Unit .

If you’re a skilled writer with a passion for sports, betting, and digital storytelling — and love turning ideas into impactful, data-driven articles — this role is for you.

You’ll join forces with our Content Managers, Editors, and SEO specialists to produce content that informs, inspires, and performs across NSN’s network of high-traffic websites.

Key Responsibilities

1. Content Creation

• Write original, high-quality articles following provided briefs, tone, and structure.
• Adapt your style to match different markets, audiences, and brands.
• Ensure factual accuracy, clarity, and a consistent, engaging tone.
• Meet content volume and deadline expectations while maintaining top editorial quality.
• Research relevant topics, trends, and operators to ensure up-to-date and reliable information.
• Bring first-hand experience and in-depth expertise where applicable.

2. SEO Integration

• Apply SEO best practices (keywords, internal linking, meta tags, structured formatting).
• Optimize content for visibility, engagement, and conversion.
• Collaborate with SEO and content teams to update and improve existing content.
• Monitor article performance and use feedback to refine writing and targeting.
• Review and refresh older content to maintain relevance and authority.

3. Collaboration & Feedback

• Work closely with Editors and Content Managers to refine drafts and integrate feedback.
• Maintain consistent tone and quality across brands and markets.
• Participate in content workshops and reviews to continuously improve.
• Communicate proactively about progress, challenges, and content ideas.

4. Compliance & Quality

• Ensure all content complies with editorial, brand, and regulatory standards — particularly for iGaming and sports-related topics.
• Maintain accuracy and neutrality when covering operators, games, or predictions.
• Proofread your own work to minimize revisions.
• Stay informed on market regulations, trends, and audience expectations.

What We’re Looking For

• Native or fluent English speaker (other languages are a plus).
• Significant experience as a Content Writer, Journalist, or SEO Copywriter — ideally in sports, iGaming, or related digital media fields.
• Strong understanding of SEO fundamentals and digital publishing.
• Excellent research, writing, and editing skills.
• Ability to work independently while managing multiple deadlines.
• Detail-oriented, creative, and passionate about delivering high-quality content.
• Familiarity with content management systems (e.g., WordPress) is a plus.

What We Offer

• Work on some of our most exciting and high-traffic platforms, including Football Whispers, Top Mercato, and Bojoko, reaching millions of sports fans worldwide.
• 100% remote work possible.
• Join a dynamic, multicultural team passionate about sports and digital media.
• Career development opportunities in a fast-growing global company.
• A culture of autonomy, ownership, and innovation.
• Competitive salary, based on experience and seniority.

Ready to Join Us?

If you’re passionate about sports, content, and iGaming — and you thrive in a fast-paced, international environment — we want to hear from you.

👉 Apply now and help shape the voice of NSN’s global audience!