Content Lead – Bojoko.com & Bojoko.ca

Job Description

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.

We’re a multicultural and fully remote company uniting 50+ in-house experts and 200+ contributors
from more than 20 nationalities across Europe, Africa, and the Americas.

About the Role

We’re not just looking for a content manager – we’re looking for a builder.
As Content Lead for Bojoko.com and Bojoko.ca, you’ll play a central role in turning Bojoko into a global reference for online casino discovery – a platform that combines editorial expertise, smart UX, and player-first thinking.

You’ll lead a 10+ person team
of writers, editors, and localisation specialists, steering the strategy, quality, and performance of every piece of content.

Reporting directly to the Business Manager, you’ll also work hand-in-hand with the SEO, Product, and Design
teams to drive continuous improvement in UX, conversion, and market reach.

This is a leadership role for someone who loves building great digital products, understands how content drives user experience, and has a genuine passion for the iGaming industry.

Key Responsibilities

1. Editorial Leadership & Strategy

• Own and execute the editorial roadmap for Bojoko.com and Bojoko.ca.
• Guide the creation of casino reviews, comparison pages, bonus listings, and educational guides.

• Ensure world-class editorial quality, E-E-A-T standards, and brand consistency.
• Turn data into action: use insights from GSC, Ahrefs, and Looker Studio to shape content priorities.

2. SEO & Performance

• Partner with SEO leads to build scalable and performance-driven content frameworks.
• Track and improve organic KPIs: traffic, CTR, rankings, conversions, and engagement.
• Oversee content refresh cycles to maintain competitiveness across markets.
• Monitor trends and competitors to identify opportunities for growth.

3. Product & UX Impact

• Collaborate with Product and Design teams to optimise layout, interactivity, and content tools.
• Contribute to feature ideation — filters, bonus widgets, comparison modules, and new formats.
• Translate user data and editorial insights into tangible product improvements.
• Make Bojoko a destination users love to explore, not just a site they visit once.

4. Team Leadership

• Lead and mentor a 10+ person content team
  across multiple time zones.
• Set clear goals, workflows, and performance metrics aligned with Bojoko’s growth strategy.
• Build a culture of quality, ownership, and curiosity.
• Encourage collaboration across SEO, Product, and Account teams to drive excellence.

5. Internationalisation & Localisation

• Support Bojoko’s international expansion
  by adapting content for new markets and languages.
• Coordinate localisation efforts with native writers to ensure cultural and regulatory accuracy.
• Maintain a unified brand voice and user experience across all geographies.

Reporting Line

• Reports to: Business Manager – Bojoko.com / Bojoko.ca
• Works closely with: SEO Lead, Product Lead, Design Lead, Account Manager

What We’re Looking For

• 4+ years in content management, iGaming, or SEO-driven publishing.
• Deep understanding of affiliate content, conversion intent, and UX-led SEO.
• Experience collaborating with Product and Design teams.
• Proven ability to manage and inspire 10+ writers/editors in a remote environment.
• Strong analytical mindset; fluent with GA4, GSC, Ahrefs, SEMrush, Looker Studio.
• Genuine passion for the iGaming world
  – from casino trends to player psychology.
• Excellent communication and editorial skills in English (other languages are a plus).
• Entrepreneurial, curious, and motivated by growth and measurable results.

What We Offer

• Strategic leadership role shaping Bojoko’s global content and UX evolution.
• Full ownership of editorial performance and product collaboration.
• 100% remote and multicultural work environment.
• Competitive salary (~50/60 EUR, depending on profile).
• Access to best-in-class SEO, analytics, and content tools.
• Real growth potential within North Star Network’s international ecosystem.

Why Join Us?

Because you’ll get to build, not just manage.

You’ll shape how millions of players around the world discover and evaluate online casinos – through smarter content, better design, and a product experience that truly stands out.

Join us, and make Bojoko.com
and Bojoko.ca the global benchmark for responsible, data-driven, player-centric iGaming content.