Business Manager – Eastern Europe (iGaming Affiliate Marketing)

Job Description

About the Role

• Regional business leadership role covering Poland, Czech Republic, Ukraine, Russia, and nearby markets.

• Responsible for commercial content strategy, SEO growth, recruitment, and data-driven performance management across NSN’s Eastern European portfolio.

• Report Business Unit Coordinator, and collaborates closely with the central SEO, M&A, Business, and Media teams.

Key Responsibilities

1. Business & Performance

• Drive P&L, traffic, and monetisation performance for all Eastern European sites.

• Build and execute market-specific growth strategies using data and analytics.

• Use data dashboards and performance reviews to monitor revenue, SEO, and conversion trends.

• Supervise sales and account managers in the execution and optimisation of affiliate and media partnerships, ensuring alignment with regional targets.

• Guarantee compliance with local licensing and responsible gaming frameworks.

2. Commercial Content & SEO

• Oversee production, localisation, and optimisation of commercial content (promo codes, betting apps, casino pages, how-to guides).

• Define clear KPIs (traffic, conversion, revenue per page) and monitor delivery quality.

• Partner with the central SEO team to implement data-backed technical and on-page improvements.

Prioritise and scale content initiatives with the highest business impact.

3. Team Leadership & Recruitment

• Manage and structure a cross-market team including:

  • Content Team Leader

  • Head of SEO

  • Account Manager 

• Recruit, onboard, and coach talents across SEO, content, and account roles.

• Foster a data-driven and performance-oriented team culture.

• Ensure consistent collaboration between SEO, content, and commercial operations.

4. Market Intelligence & Data Insights

• Monitor regional trends, competitive landscape, and regulatory evolution.

• Translate analytics insights into strategic recommendations and actionable roadmaps.

• Share key performance learnings and forecasts with central management.

• Ensure all content and campaigns are culturally adapted and SEO-relevant to each market.

What We’re Looking For

• Proven experience in iGaming, affiliate, or SEO-focused business management.

• Strong analytical and data interpretation skills – confident with dashboards, KPIs, and growth metrics.

• Experience supervising sales/account teams and coordinating cross-functional performance.

• Familiarity with Google Analytics, Looker Studio, GSC, Ahrefs, SEMrush, or similar tools.

• Fluency in English and ideally one of the local languages (Polish, Ukrainian, Czech, or Russian).

• Entrepreneurial, organised, and result-oriented mindset.

What We Offer

• Strategic leadership role in a fast-growing global media group.

• Autonomy to build, measure, and scale regional performance.

• 100% remote work possible, multicultural and data-driven environment.

• Competitive package (~40/50k EUR, depending on profile).

• Real growth opportunities across NSN’s international operations.

Ready to Join Us?

Apply now and help drive NSN’s success across Eastern Europe through data-driven leadership and high-performance commercial content.

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

Our mission is to turn passion for sports into trusted information, data-driven insights and responsible betting guidance.

We are a multicultural and international company, bringing together professionals from more than 20 nationalities – all united by a shared passion for sports, technology and storytelling.

Our 50+ in-house experts and 200+ freelancers collaborate across Europe, Africa, and the Americas to deliver engaging and responsible content to millions of fans.