Business Manager – Bojoko.com & Bojoko.ca (International Expansion)

Job Description

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.

We’re a multicultural, fully remote company uniting over 50 in-house experts and 200+ freelancers from more than 20 nationalities across Europe, Africa, and the Americas.

About the Role

We’re looking for a Business Manager to lead Bojoko.com and Bojoko.ca, two high-potential casino comparison and review platforms.

The role focuses on growth, monetisation, and international expansion, with the objective of turning Bojoko into a global, multi-market brand for casino and iGaming content.

You’ll manage the P&L, SEO strategy, commercial content roadmap, and market localisation while coordinating a cross-functional team across content, SEO, and affiliate operations.

You’ll report to the Business Unit Coordinator and work closely with NSN’s central SEO, Product, and M&A teams.

Key Responsibilities

1. Business Performance & Growth

• Own and grow the P&L for Bojoko.com and Bojoko.ca.
• Design and execute growth strategies for each market (Canada, UK, and new target countries).
• Monitor performance across traffic, conversion, and revenue KPIs via dashboards and analytics.
• Identify new business opportunities in emerging markets (e.g., LatAm, EU, Africa).
• Ensure compliance with local licensing and responsible gaming frameworks.

2. Commercial Content & SEO

• Lead the commercial content roadmap (casino reviews, guides, comparison pages, bonus listings).
• Define clear KPIs for content (traffic, conversion, revenue per page) and monitor delivery quality.
• Work with the central SEO and tech teams to implement technical and on-page optimisations.
• Develop data-driven content strategies for international scaling (language expansion, localisation, link acquisition).

3. Team Leadership

• Manage and structure a distributed team including:
• Content Lead
• SEO Lead
• Account Manager / Affiliate Partnerships
• Recruit, coach, and evaluate team members to ensure a performance-driven culture.
• Foster strong coordination between content, SEO, and commercial operations.

4. International Expansion & Market Intelligence

• Map and prioritise new markets for Bojoko’s rollout.
• Conduct market research on competition, regulation, and user behaviour.
• Build business cases for international launches and localised versions.
• Share insights, trends, and forecasts with NSN’s central management and M&A team.

What We’re Looking For

• Proven experience in iGaming, affiliate marketing, or SEO-driven business management.
• Strong analytical and strategic mindset – confident using data dashboards and KPIs.
• Experience in launching or localising products across multiple markets.
• Excellent understanding of SEO, content monetisation, and affiliate partnerships.
• Familiarity with Google Analytics, Looker Studio, GSC, Ahrefs, SEMrush, etc.
• Fluency in English (any additional language is a plus, Spanish, Portuguese, …).
• Entrepreneurial, organised, and results-oriented profile.

What We Offer

• Strategic leadership role within a growing global iGaming group.
• Direct ownership of two key brands with real autonomy.
• Opportunity to drive international expansion and localisation from the ground up.
• 100% remote work environment with an international and data-driven culture
• Competitive package (from 50k EUR, depending on profile).
• Clear career path within NSN’s global operations.

Ready to Join Us?

Apply now and lead the international growth of Bojoko.com and Bojoko.ca — turning local success stories into global casino comparison references.