Business Manager – Africa (English-Speaking Markets)

Job Description

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.

We’re a multicultural, fully remote company uniting over 50 in-house experts and 200+ freelancers from more than 20 nationalities across Europe, Africa, and the Americas.

About the Role

At North Star Network, we’re searching for a Business Manager – Africa (English-Speaking Markets) to lead and grow our English-language operations across key African markets, including Nigeria, Ghana, Kenya, South Africa, and others.

This role suits someone strategic, data-driven, and commercially minded, with a deep understanding of digital growth, sports culture, and iGaming in English-speaking Africa.

You’ll collaborate closely with our Content, SEO, Product, and Business teams to drive market performance, ensure profitability, and build the strategic roadmap for NSN’s African expansion — leading brands such as Soccernet.ng and AfrikFoot.

Key Responsibilities

1. Market Vision & Strategy

• Conduct market research to identify trends, opportunities, and competitive dynamics in English-speaking African markets.
• Define and execute growth strategies for each market, balancing short-term performance with long-term brand positioning.
• Build clear, data-driven roadmaps with KPIs and milestones aligned with company goals.
• Ensure strategic alignment across Product, Content, SEO, and Business functions.

2. Performance & P&L Ownership

• Own the full P&L for the English-speaking African portfolio — revenue, costs, and profitability.
• Track and analyze key KPIs (traffic, conversion, FTDs, rankings, ROI).
• Provide actionable insights to guide investment and prioritization decisions.
• Support the BU Coordinator in budgeting, forecasting, and financial planning.

3. Monetization & Commercial Development

• Identify and develop new monetization streams (affiliate deals, fix fees, branded partnerships, sponsorships).
• Collaborate with SEO and Product teams to optimize funnels and conversion rates.
• Test and validate new business models to diversify revenue generation.

4. Team Leadership & Development

• Lead and develop a multidisciplinary team (Account Managers, Content Editors, SEO Specialists).
• Recruit, coach, and grow team members through clear objectives and continuous feedback.
• Foster a collaborative, high-performance culture based on ownership and data-driven decisions.

5. Product, Content & Innovation

• Oversee market-specific content strategies and SEO roadmaps.
• Partner with Product and UX teams to improve user experience and conversion.
• Encourage innovation and structured experimentation across teams.

6. Compliance & Risk Management

• Monitor iGaming regulations and advertising restrictions in English-speaking African markets.
• Ensure all affiliate content and deals comply with local requirements.
• Collaborate with Legal and Compliance teams to anticipate and mitigate risks.

7. Partnerships & Strategic Growth

• Identify and nurture strategic partnerships in key African regions.
• Support M&A and strategic initiatives with business rationale and data-driven insights.
• Maintain transparent, long-term relationships with local partners and platforms.

What We’re Looking For

• Native or fluent English speaker (French or Portuguese is a plus).
• 5+ years’ experience in business management, affiliate marketing, or digital media.
• Deep understanding of English-speaking African digital ecosystems, sports media, and betting markets.
• Proven ability to manage P&L and deliver commercial growth.
• Analytical and strategic mindset, with strong reporting and leadership skills.
• Experience leading teams across content, SEO, and commercial functions.

What We Offer

• Work on some of NSN’s leading African brands, including Soccernet.ng and AfrikFoot, reaching millions of fans across the continent.
• 100% remote position (within compatible time zones).
• Join a dynamic, multicultural team passionate about sports and digital media.
• Career development opportunities in a fast-growing international company.
• A culture of autonomy, ownership, and innovation.
• Competitive salary based on experience and seniority.

Ready to Join Us?

If you’re passionate about sports, content, and iGaming — and you thrive in a fast-paced, international environment — we want to hear from you.

Apply now and help shape the voice of NSN’s English-speaking African audience!