North Star Network acquires SportsMole.co.uk
North Star Network are delighted to confirm the successful seven-figure sum acquisition of SportsMole.co.uk, which becomes its first significant investment of 2024 and the latest addition to NSN’s sports media portfolio.
With over a decade of online heritage, and seven million sessions monthly, SportsMole becomes one of the flagship assets in North Star Network’s family of over 30 sports media sites globally.
The latest addition to the NSN portfolio joins existing media properties including Top Mercato, Afrik-Foot, Trivela, Premier League Brasil, and Vringe to expand North Star’s international footprint while providing a strong home for our UK-focused coverage.
North Star Network co-founder Julien Josset said: “I want to thank Alan Jay and Neil Wilkes for their trust. SportsMole is a well-known sports media brand in the UK and many other English-speaking countries. Our ambition is to take this brand to the next level, by refining the editorial product, migrating to a new platform, and diversifying the monetization sources to make it a sustainable asset for North Star.”
Founded in 2011, SportsMole is a sports news site delivering the latest breaking news and results from multiple sports, with a specific focus on football.
As well as providing coverage for the UK audience, SportsMole also enjoys a readership across the Anglophone world, with significant visibility in Africa and the United States.
SportsMole founders Alan Jay and Neil Wilkes said: “We are thrilled to conclude an agreement with North Star for the acquisition of SportsMole.co.uk. They have a proven track record of working with the biggest sports brands around the world, have a wealth of talent and experience at their disposal, and we are confident that they will take SportsMole.co.uk onwards to the next level in the years to come.”
NSN are excited to work with the SportsMole legacy team, who have demonstrated their ability to consistently reach a broad audience with their predictions and match coverage, and are excited to develop the site using their creative, data-driven approach to sports media.
North Star is a leading sports media group, operating sports brands across 30 countries. With a headcount of 85 people, the company is headquartered in Paris, with offices in Lille and Sao Paulo.