North Star Network acquires BasketUSA.com and
BasketEurope.com
June 26, 2025 – Paris
North Star Network (NSN) is pleased to announce the acquisition of BasketUSA.com and BasketEurope.com, two of the leading basketball media platforms in the French-speaking world. This double acquisition marks a key milestone in NSN’s expansion into basketball coverage and strengthens its position in the Francophone market.
Founded in 1998, BasketUSA.com is the go-to destination for NBA and international basketball news in France. BasketEurope.com, created in 2010, has established itself as the main reference for French and European professional basketball coverage.
Yann Decoopman, Co-founder of North Star Network, commented: “We are proud to welcome BasketUSA and BasketEurope into the North Star family. Their editorial expertise, loyal audience, and deep passion for basketball are a perfect fit for our vision.”
The editorial teams of both sites will remain at the helm, ensuring continuity and preserving the voice and integrity that have defined both brands.
Fabrice Auclert, founder of BasketUSA and co-founder of Eureka Presse, said: “After more than 25 years of independence, finding a partner that could grow the brand while respecting its DNA was crucial, so we can stay focused on what we do best: journalism. North Star won us over with its professionalism and long-term vision.”
Maxime Weber, Director of BasketEurope, added: “This partnership with North Star Network marks a new chapter for BasketEurope. It’s a great opportunity to continue our mission within an international framework, while preserving our editorial standards.”
This move reflects North Star Network’s ambition to become a global leader in sports media, relying on strong brands, quality journalism, and sustainable growth strategies.
DotMarket acted as advisor to the sellers in this transaction.
About North Star Network
North Star Network is a global sports media group headquartered in Paris, with offices in Lille and São Paulo. It operates over 30 media brands in more than 30 countries and has a team of 90+ people.