Betting Market Manager – English Markets

Job Description

About the role

The market manager is responsible for the business performance on its markets (UK, US, AU, CA). With the SEO and content management teams, he ensures that his brands drive the most qualified traffic to generate players across all of his partners.

As our Market Manager you will:

• Track Partner Performance
  Regularly monitor KPIs to ensure full coverage and achieve optimal results with all partners.

• Collaborate on Competitive Keywords
  Work with your business unit's team (SEO, Content Managers, Sales, Product owner) to develop strategies for competing on high-value, competitive keywords.

• Provide Daily Recommendations
  Offer daily insights to improve campaign performance through adjustments in bidding, ad copy, and targeting.

• Identify New Market Opportunities
  Stay informed on market changes and recommend new opportunities following shifts like new operators, regulation, compliance evolution or emerging trends.

• Monitor Competitor Activity
  Track competitor actions and adjust strategies to maintain a competitive edge.

Your profile should include:

• Ideally 5 years experience in betting/SEO and/or Market management. Expert in analyzing data, identifying trends, and optimizing strategies for better performance using tools like GSC and Ahrefs.

• Strong at diagnosing issues and implementing data-driven solutions to improve campaign outcomes.

• Focused on optimizing key elements like keywords, user experience, and on-page SEO for maximum impact

• Clear communicator of complex data and strategies to non-technical teams and stakeholders.

• Deep understanding of on-page/off-page SEO to challenge SEO strategies aligned with business goals, based on market research and competitor analysis.

What we offer:

Now that you know what we are looking for, here is what we can offer you;

• The opportunity to work with multiple markets and to grow within a thriving business

• Part-time / full-time remote working

• Competitive daily rates

About North Star Network

North Star Network is the home of sports fan communities across the world. We run sports media in over 30 countries, helping bettors make informed choices about their wagers and where to place them.

Our portfolio of websites cover football, cricket, boxing, MMA, e-sports, basketball and more, like www.sportsmole.co.uk, www.afrik-foot.com, footballwhispers.com , www.solobasket.com etc. And to put that into numbers, the NSN has:

• 50+ websites

• 30M+ monthly page views (and rising )

• Covering 40+ markets

• +80 employees & +400 freelancers

If you are eager to learn and you like working in a fast-paced, international environment where there’s always a new challenge around the corner, this is the right place for you.

More information

Start – As soon as possible. 

Type of Contract: Freelance

Location: Lille or Paris office (France) / Remote (Worldwide)

Remuneration: Negotiable

We are looking forward to receiving your job application!